Hee Ling Wee Chief Executive Officer

Hee Ling Wee

Chief Executive Officer
Euro-Asia Holidays Pte Ltd

With more than 30 years in the travel industry, helming companies like CTC Tourism Holidays and Misa Travel, Wee has seen the transformation of the industry from the traditional to the digital age.

To effectively ride the waves of online disruptions to the tourism industry, Wee is currently leading the Euro-Asia Holidays team on a transformation drive to embrace technology, both on the web and mobile platforms, so as to target new-age traveller. In fact, the team has just launched “Native” -a mobile-first platform that enables in-destination travellers to discover and book activities and immersive experiences based on their preferences.