Annie Chang was appointed director of cruise in April 2015. In this role, she champions
the cruise industry in Singapore and works with regional governments to build
the industry in Southeast Asia. Annie played an integral role in the opening of
the Marina Bay Cruise Centre Singapore that catalysed the growth of the cruise industry
for the region.
Annie’s career with Singapore Tourism Board (STB) began in 2006
when she conceptualised and launched the Singapore Service Star, a national
programme that recognised good service. She also brought about STB’s
partnership with the Consumers Association of Singapore to manage complaints
from both locals and tourists. Annie also started the Industry Design
Development team, focusing on business analytics and innovation to increase
competitiveness of tourism industries.