Travel Agents Association of India (TAAI) was
incorporated in 1951 — four years after the Indian Independence. Since then, it
has been growing from strength to strength. Today, TAAI is India’s largest and
oldest travel and tourism association.
Through its 20 regional units, TAAI brings
guidance to its members, which numbers over 2,500 travel companies in India. As
a whole, TAAI actively supports roadshows, presentations and industry events,
thus allowing its member agencies to meet regularly.
TAAI also has close ties with various airlines
and the International Air Transport Association (IATA). In fact, TAAI is a
member of IATA’s Agency Program Joint Council (APJC), which debates matters
concerning airline practices.
Back home, TAAI works closely with India’s
Ministry of Tourism, as well as various State Tourism Boards in India.
In terms of focus areas, TAAI is concerned
with the following: air ticketing, outbound tourism, inbound tourism, domestic
tourism, hospitality, MICE, sports tourism, as well as destination promotion
Destination promotion, in particular, has been
TAAI’s stronghold. TAAI is connected to various tourism ministries,
governments, as well as national tourism authorities and boards. This means
that the organisation is well positioned to be the one-point contact for
bilateral tourism with over 25 countries around the world.