Themed ‘The Future of Southeast Asia Cruise Tourism: It’s Not How to Sell, But What to Sell’, the conference focused on the trends and challenges driving cruise activity in today’s market
By Travel Weekly Asia
Travel agents, cruise partners and delegates from around South-east Asia have gathered for a bustling day of panel discussions, presentations and exhibitor showcase at the first-ever CruiseWorld Asia conference.
The two-day conference, held from November 30 to December 1, 2017, is primed to meet the growing demand for cruise tourism in the region.
Themed ‘The Future of Southeast Asia Cruise Tourism: It’s Not How to Sell, But What to Sell’, the conference focussed on the trends and challenges driving cruise activity in today’s market.
Organised by Northstar Travel Group’s Travel Weekly Asia, CruiseWorld makes its debut in South-east Asia following more than a decade-long presence in North America as a dominant player in the cruise industry, and in China, where six successful editions have been staged since 2015.
“This is the first edition of CruiseWorld Asia and we are extremely happy to welcome onboard our platinum sponsors – Costa Cruises, Genting Cruise Lines,Hurtigruten and Royal Caribbean International, and gold sponsors – American Airlines and Singapore Tourism Board. We are confident that this will be the best platform for cruise companies, travel agents and port operators to network and gain insights from leading industry professionals,” said Bob Sullivan, president of Northstar Travel Group.
Delegates heard panel sessions such as ‘Cruise Leaders Say: What Lies Ahead?’ for a broad perspective of cruising development in Southeast Asia, up and coming homeports around Asia and the growth potential of Asia as a cruising region.
Cruise executives who spoke included Michael Ungerer, chief operations officer of Carnival Asia, Michael Goh, senior vice president for international sales, Genting Cruise Lines, Sean Treacy, managing director for Asia Pacific, Royal Caribbean International, and William Harber, president for China & Asia Pacific, Hurtigruten.
Panels by seasoned travel agents for travel agents, such as ‘Curators of Cruise Experience’, saw agents sharing their expertise on how to level up to meet the evolving preferences of today’s cruise passenger.